Overview

We know from experience that marketing a sales training business is anything but easy. We have to fight just to get noticed amid the clutter of direct mail, email, cold calls, etc. Then, when we finally get someone's attention, more often than not they're in denial about the need to do training.

Every time we get together with a group of other sales trainers, the first question is... "What's working for you in the marketing area?" We've found that there are no home runs, no one thing that fills the pipeline with an unlimited supply of great prospects. But we've also found that everything seems to work a little. The challenge for most trainers is finding the time and budget to design good collateral material, direct mail pieces, email campaigns, radio ads, etc. that create a positive image for you and get a reasonable response rate. We've done much of that work for you.