Begin With the End in Mind

Problem: The biggest challenge salespeople face is closing more business. Typically, the problem is not the lack of closing skills per se, but rather the job they’ve done prior to the presentation and close. Would anyone disagree that the better the prospect is qualified, the easier the close will be? Analysis: Old habits die hard. [&hellip

Read more »

“You Haven’t Heard the Best Part”

Problem: Jim and Howard were presenting their case for doing business with one of the largest grocery retailers in the U. S. Their company, Lincoln Inventory Services, sold inventory counting services to retailers. Associated Grocers represented an important sale for them. About halfway through their presentation Sam, Associated’s CFO, said, “Okay guys, you’ve said enough. [&hellip

Read more »

Peak at the Right Time

Problem: Cal was a copier salesperson. One day in sales training class he lamented about his inability to get a prospect to make a decision on the proposal he had given for their copier business. He had provided some relatively attractive incentives to encourage his prospect to accept the proposal now, but couldn’t get the [&hellip

Read more »

A Short Guide to Selling in the 21st Century

Change seems to be the watchword of the day. If we’re going to succeed is today’s highly competitive, fast-changing sales environment, we can’t keep doing the same old stuff we’ve been doing for years. (Seems like I’ve been preaching this forever, but the vast majority of companies and their individual salespeople, still aren’t getting the [&hellip

Read more »

The Sales Charlatan

Problem: Have you ever heard the term “sales profession”? How about “medical profession”? Which one do you think has the most credibility? Of course, we’re biased. We are one of those “professional” salespeople we spoke of a moment ago. But which would the general public, the people who are our prospective buyers, give the most [&hellip

Read more »

The Blue Angels as a Selling Model

Watching a video recently of the Blue Angels, the Navy’s extraordinary flight demonstration team, reminded me of what it takes to be successful in selling, what it takes to be the best. Their preparation, attention to detail, dedication, and following procedures are amazing. Salespeople can learn a lot from these incredible professionals. Let’s look at [&hellip

Read more »