Twistin’ in the Wind

Problem: 95% of salespeople are at the prospect’s mercy. That’s right, the prospect is in control because he’s got his rules, and he gets you to play by them. He’s like the all-powerful conductor of the Boston Philharmonic, and you’re playing the tune HIS way. And it’s costing you money, not to mention how it’s [&hellip

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The Bag Dive

Problem: Recently I was speaking with Fred, a salesperson who told a story that I could well relate to. He was lamenting that on his last trip to New York to meet with some prospects for the first time, the airline lost his luggage. Now we all know what a pain that can be, but [&hellip

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The Law of Detachment

Problem: Jason was extremely excited when he finally got an appointment with one of the top prospects in his territory. The first meeting went extremely well. So well, in fact, that he felt that he was a lock to get the business. He saw this prospect as his ticket to making his quota for this [&hellip

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Vito and Seymour*

Problem: Lisa, an account manager for a temporary staffing company, just wasn’t hitting her numbers. Her industry was growing rapidly, demand for her services was clearly there, and the company was a leader in their market. She made lots of calls and, for the most part, her prospects welcomed her visits. She often brought small [&hellip

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The Brochure Brush-Off

Problem: We often hear from our clients that when they finally get past the gatekeeper, the prospect requests literature prior to committing to see them…and after the literature has been sent, they can’t get the prospect back on the phone. Everyone who is selling anything has been through this experience many times. Salespeople typically have [&hellip

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Sending Information? Mutilate It First

Problem: Marketing departments have a love/hate relationship with salespeople. They “hate” them (sometimes) because they feel their products and services would sell better if the salespeople knew what they were doing, but they love ‘em because they are great consumers of all the product literature, brochures, fliers, etc. that marketing departments tend to crank out. [&hellip

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Getting Objections? Try a Role Reversal

Problem: Objections are probably the most misunderstood area of selling and typically salespeople are not very good at dealing with them. Analysis: Experience tells us that objections are really not “buying signals” like the sales gurus of old have told us. In fact, objections could be deal breakers if we don’t handle them properly so [&hellip

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Cultivate Your Referral Sources

Problem: One of the measures of a successful salesperson is the number of referrals they get from past customers and others. Many salespeople do not get enough referrals to keep them from having to make cold calls and do prospecting on a regular basis. Often salespeople do not get repeat referrals because they fail to [&hellip

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