International sales trainer and course leader

John Schumann

John turns Common Sense Selling into practical field behavior for complex sales teams.

Bio

John Schumann's role in SalesCoach.

John is known for making Common Sense Selling practical, relevant, and easy for sales teams to apply across industries. His client recommendations repeatedly point to stronger qualification, clearer sales language, better coaching, and long-term use after the training.

International sales trainerJohn Schumann's background reinforces the SalesCoach method.
27+ years in sales and marketingJohn Schumann's background reinforces the SalesCoach method.
USAF pilot and decorated veteranJohn Schumann's background reinforces the SalesCoach method.

Training focus

Where John brings the most leverage.

Complex B2B sales trainingBuilt around real sales conversations, manager coaching, and reinforcement.
Life sciences, technology, medical, and professional servicesBuilt around real sales conversations, manager coaching, and reinforcement.
Team adoption across different industriesBuilt around real sales conversations, manager coaching, and reinforcement.
Manager coaching and sales meeting reinforcementBuilt around real sales conversations, manager coaching, and reinforcement.
Remote and online application of Common Sense SellingBuilt around real sales conversations, manager coaching, and reinforcement.

Related books

Work connected to John Schumann.

Common Sense SellingThe foundational sales process behind SalesCoach: diagnosis before prescription, qualification before proposal, and trust before pressure.The Military Recruiter's HandbookA sales and communication guide for recruiters who need disciplined conversations, trust, qualification, and commitment.

LinkedIn recommendations

Clients describe John Schumann as practical, adaptable, and easy to apply.

Excerpts from LinkedIn recommendations point to the same pattern: complex sales, different industries, better qualification, stronger sales culture, and long-term use.

best of the best

Credits John with helping build a sales process for a complex consultative environment, with stronger win ratios and new client acquisition.

Jeremy UlmerAEC growth leader

The results speak for themselves.

Says John helped move a sales organization from features-and-benefits selling to a diagnostic model that outperformed the market.

Mark ContardoChief operating officer

return on investment is phenomenal

Says weekly training with John and Jim had a fantastic impact as his sales team grew from $2m to $6m in three years.

Gary LavinFounder, CEO Juice

different industries was tremendous

Hired John for two companies and highlighted his ability to apply Common Sense Selling across different industries.

John GrandeSales and delivery executive

can translate to any industry

Credits John with winning over an EMEA sales force through his style, professionalism, and content knowledge.

Gary RobinsonPrincipal, GR Consulting

best independent consultant I have worked with

Says John stood out among sales training consultants around the world for valuable lessons and strong teaching presence.

Matt RainFounder and CEO

From the authors

The sales process from the books, distilled into online training.

SalesCoach turns Jim Dunn and John Schumann's Common Sense Selling work into the most actionable pieces: short lessons, practical tools, manager coaching prompts, and weekly reinforcement that can be used against real opportunities.

Core sales processCommon Sense Selling Banking editionCommon Sense Selling for Commercial Bankers Recruiting field guideThe Military Recruiter's Handbook Reinforcement guideMonday Morning Sales Coach

Also meet

The other half of SalesCoach.

Jim DunnFounder, author, sales process architect Jim & John togetherReturn to the combined trainer page.

Learn from the source

Train with John Schumann's SalesCoach method online.

Choose the course path that turns Common Sense Selling into usable lessons, tools, and weekly reinforcement.

Start Common Sense Selling See the Method