Books and field guides
The source material behind SalesCoach online training.
These books and curricula are the credibility layer behind the online courses: Common Sense Selling, role-specific field guides, weekly reinforcement, individual sales mastery, and manager coaching.
Core sales processCommon Sense Selling
The foundational sales process behind SalesCoach: diagnosis before prescription, qualification before proposal, and trust before pressure.
Salespeople, sales managers, founders, and teams selling complex products or services.
Banking editionCommon Sense Selling for Commercial Bankers
A version of the Common Sense Selling approach aimed at commercial bankers, relationship managers, and business development officers.
Commercial bankers and financial services professionals who need better business development conversations.Recruiting field guideThe Military Recruiter's Handbook
A sales and communication guide for recruiters who need disciplined conversations, trust, qualification, and commitment.
Recruiters, recruiting leaders, and teams responsible for high-stakes candidate conversations.Reinforcement guideMonday Morning Sales Coach
Short, practical sales lessons designed to reinforce the Common Sense Selling method one selling problem at a time.
Reps and managers who want ongoing reinforcement instead of one-time training.Individual curriculumSales Mastery
The individual rep curriculum behind SalesCoach, covering mindset, prospecting, trust, qualification, closing, and sales tactics.
Individual salespeople who need a complete practical foundation for daily selling.Manager curriculumSales Management Mastery
The sales management curriculum behind SalesCoach manager training, built around coaching, reinforcement, meetings, accountability, and team behavior.
Sales managers and leaders who need a practical way to coach the process every week.Turn the books into behavior
Use the SalesCoach courses to apply the method.
The books explain the process. SalesCoach turns it into structured online lessons, tools, and weekly reinforcement.