Change your beliefs and win more business.
Your beliefs (or attitudes) cause you to behave in a certain way. Your behaviors determine your results. (See Core Competency #2.) Therefore, beliefs play an important part in how successful we will be in our selling career.
Are your beliefs helping or hurting your sales effectiveness?
In today’s world of complex sales, prospects are looking for problem solvers, not product pushers.
These negative beliefs mentioned above will create problems if you are attempting to develop relationships based on trust. (You’ll push too hard to make a sale, and destroy trust.) Problem solvers have developed more positive beliefs that allow them to function more effectively in a complex, relationship sale - a sale based on trust.
Self-Study Assignment:
Re-read the negative beliefs above and reflect on times when you might have felt that way, and what the consequences were.